Our Work
We invite you to review a selection of our projects. If you would like to learn more about how we can help you grow your business, click on the Ready to Talk icon. You'll find that our powerful web marketing and strategy services can take your organization to the next level.
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www.allrecipes.com
all recipes.com is one of the most visited websites on the Internet, providing visitors easy ability to post their favorite recipes and search for others' favorites. The number of recipes available on this site is staggering—well into the millions. Best of all, all recipes website members rate each recipes they try—so the good ones get noticed and the bad ones are avoided.
Challenge
all recipes.com came to Spindustry for a comprehensive analysis of their existing site's structure and content. all recipes also wanted Spindustry's guidance in developing a strategic, audience-centric plan to effectively handle future growth.
Solutions
Spindustry's Search Marketing team performed significant research to determine the most popular areas and functionality of the existing site and gathered ideas designed to further leverage the loyalty of the all recipes.com membership. This analysis included the creation of a web strategy plan to handle desired web structure and content changes going forward. Spindustry's Search Marketing team remains highly regarded by all recipes.com management and is delighted to see continued explosive growth for this organization.
Results
all recipes.com has been recently acquired by Readers Digest and continues to add new features and members as it grows. Since Spindustry's Search Marketing team was engaged in this project the all recipes.com pages views have increased exponentially, driving new members and strong advertising sales revenue. Current unique visitors exceed 6 million per month and membership now exceeds 2 million.
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