Our Work
We invite you to review a selection of our projects. If you would like to learn more about how we can help you grow your business, click on the Ready to Talk icon. You'll find that our powerful web marketing and strategy services can take your organization to the next level.
View all items in General
http://www.guideone.com
GuideOne Insurance is America's leading insurer of churches, faith-based instituions, including private schools and colleges and not-for-profit senior living communities.
Challenge
GuideOne serves a number of markets but their public website was not designed from the customer perspective. They looked to Spindustry for research and development of a new site, featuring audience-centric architecture and branding that meets strict usability standards.
Solutions
Spindustry's Search Marketing team worked first to understand GuideOne's business and then to chart a course allowing the organization's important information to be segmented by type of customer and web visitor. Spindustry's Search Marketing team also conducted research to maximize search engine visibility for the new website.
Once a successful structure was created, Spindustry's Interactive design team worked to develop a branding solution that presented the information in an easy-to-use color-coded format.Because GuideOne employs a team of IT professionals they were able to take Spindustry's site architecture and design standards and build out the new site.
Results
GuideOne launched their new site on schedule to rave reviews from internal employees, agents and customers. The image the new site conveys is not commensurate with the quality of the GuideOne organization—and the content available is highly relevant to all of GuideOne's constiuents.
View all items in General
View all categories